Lithuanian children’s books publisher, was entering the China International Children’s Book Fair in Shanghai for the ﬁrst time. Though a thriving publisher in its home country, it didn’t know any of the requirements for China’s strict censorship laws and differentiations between publishers. LITAO was hired prior to and during the exhibition to prepare publisher’s offerings and seek potential matches.
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We ﬁrst sorted through the publisher’s hundreds of titles to determine what would work best, settling on a total of twelve books marketed to children up to ﬁve years old. The age limit itself was a strategic move: the more illustrations and fewer words, the less there would be to censor. We also focused on titles with immediate positive utility, such as books that improved children’s hand mobility. At the exhibition itself, we had to keep alert for proper matches—offiicial publishing house acquirers who would buy the books’ copyrights for China and NOT undercover creative directors who would copy the Lithuanian books’ innovative educational methods. As such, we had to be very selective with the information we gave away, ﬁltering through layers of conversation to discover the true roles of the various inquirers.
The publisher gained ~150 workable contacts through the exhibition and subsequently received its ﬁrst copyright payments in less than a year—a remarkable outcome from a mere three-day presence at the fair.